Creative Strategist · Oak View, CA

Content, copy, and brand — in English and German.

I’m a bilingual creative strategist with 20+ years across wellness, CPG, and tech. I shaped German marketing at Headspace, contribute to AI product development at LinkedIn, and drive measurable growth for consumer brands. Good content moves product. I’ve never missed a deadline.

EN · DE20+ yrsWellness · CPG · Tech

What I do01

I work across the full content lifecycle: creative concept to launch, stakeholder alignment, and cross-functional production.

Editorial campaigns, SEO, AI-driven content strategy, brand voice, lifecycle copy, and localization that actually sounds native.

Content & Editorial Strategy SEO & Content Strategy AI Content & Strategy Creative Strategy & Storytelling Brand Voice & Localization Lifecycle & Campaign Copy Creative Briefs & Operations

Experience02

LinkedIn

2025 —

Content Strategist, AI Projects · Knowledge Growth Writer

Supporting special initiatives across LinkedIn’s AI product suite: managing subject-matter experts, deliverables, and onboarding documentation for expert prompt designers.
Aura Frames

2024 —

German Market Content & Creative Direction

Copy, creative direction, and paid social ads for the German market. +33% sales growth in 2025.
Lark Ellen Farm

2024 —

Content Strategy & Copy Lead

Own all outward-facing copy: email, press outreach, wholesale campaigns, CEO LinkedIn content, Instagram, brand partnerships, and UGC creator management. Doubled email revenue year over year. Wholesale sales up 54.7% quarter over quarter.
Faire

2024

SEO Content Writer, German Market

Researched and wrote SEO articles for faire.com/de. +20% search visibility and +15% web traffic within six months.
Google

2023–24

UX Content Strategist & Senior Reviewer · via Purple Rock Scissors

Led QA for German AI-generated content in Google Search. Managed a team of 10 linguists; partnered with engineering on language-model improvements specific to German.
Headspace

2019–23

Content & Marketing Strategist, DACH

Owned end-to-end German-market content across email, app, web, and social. Grew @headspace.de from 0 to 14K organic followers, contributed to podcast development (Langsam Achtsam), and led DACH partnerships with Nike and Star Wars.
BRAVO, GQ, InStyle, Shape, Gala

2000–19

Entertainment Correspondent & Content Producer

Fifteen years as the LA correspondent for Germany’s leading music and lifestyle titles. Hundreds of interviews with actors, musicians, and spiritual leaders; produced photo shoots; managed teams of up to seven writers.

Vitals03

Based: Oak View, California
Languages: German (native) · English (fluent)
Experience: 20+ years across editorial, brand, and content strategy
Sectors: Wellness · CPG · Tech · Entertainment
Tools: Figma, Canva, Notion, Asana, Jira, AI tools
Credentials: BS Photography, Munich · 200-Hour RYT · Conversational AI
Off the clock: Trail crew with Ojai Valley Land Conservancy · California Coastal Horse Rescue · Sierras backpacking

Contact04

Let’s create something. Together. Out of thin air.

Open to senior creative strategy roles and select project work. Happiest where content, brand, and product come together.

sandramknauer@gmail.com LinkedIn